Email Still King; Spam Threats Abound

Research shows that email is the most popular tool for online communication

Though email is over 40 years old (that’s older than SMS, Instant Messaging and even the Internet itself) global research conducted by Epsilon in  North America, Europe (EMEA),  and the Asia-Pacific (APAC) region shows that email is still by far the consumer favorite when it comes to online communication.

Email dominates other popular messaging mediums globally.

And despite the fact that the largest percentage of emails received are reported to be spam,  email remains a mainstay communication and is being used on an increasing number of devices.

The vast majority of email messages are spam.

The new definition of spam

As long as email has existed, so have spam and a consumer intolerance of unsolicited messages. The new definition of spam is not limited to emails to which consumers have not subscribed, but now encompasses irrelevant messages and contact saturation as well.

The definition of "spam" is becoming (in some cases) increasingly hard to determine. This underscores the need for an email security solution that includes content filtering.

How to limit spam delivery

Accustomed to these messages, consumers are taking action to eliminate or limit the amount of spam they receive by unsubscribing and using tools such as “junk email” folders, “report spam” and “block sender.” 43%-50% of respondents reported to use a spam filter.

Everyone hates spam, and they'll try anything to stop it.

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2. Email security a growing risk in non-English language countries
3. Spam hits highest volume ever. Email security still a growing concern.
4. Email-Based Phishing on the Rise?
5. Beware Cyber Monday Threats

Tagged as: Email Security, email statistics, email use, spam, spam filter