Many businesses today are relying more on email marketing to bring in new customers as well as keep existing customers. Being an email security company with an exchange spam filter capability, we constantly struggle with the dilemma of using email marketing campaigns to sell the Mailprotector Email Security Suite to prospective customers. Here are some things you can do that will help make your email marketing campaign as successful as it can be:
1. Never send from a blacklisted IP address – if your messages get blocked before they reach the customer, your email efforts will be in vain.
2. Obey CAN-SPAM laws – (i.e. no opt out ability or contact info)
3. Never send to people on the “opt out list” – I recently saw this accidentally happen with a service that we were using, doesn’t make for a happy customer.
4. Always have a strategic message – email campaigns should be in concert with other messaging media including: company homepage, newsletters, social media, press releases, etc.
5. Keep the message succinct – we have recently updated our marketing website and one thing we learned, we have only seconds to communicate our message.
If done correctly, email marketing is still an effective way to grow your business. Be sure to follow common sense principles as well as the law. You can read more about the FTC’s requirements here.
Related posts:
- Social Media – Here to Stay?
- PGT Trucking Eliminates Spam And Unwanted Threats With Mailprotector Email Security Solution
- Payroll Firm’s Security Breached
- Mailprotector Removes Email Quota Limitations With Unlimited Hosted Exchange Mailbox Capacity
- Email Security and Filtering: Inside or Outside Your Office
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