In recent months, our company which provides a spam filter and hosted exchange service has been investing resources into social media. With marketing dollars (and time) in limited quantities these days, it’s important to ask “is social media here to stay and will there be a return?” In a story posted on USAToday.com, Forrester Research shares some insight into the future of social media. Read the entire article here.
The money that businesses spend on social media now is growing faster than any other form of online marketing. Some 25% of small businesses surveyed by Ad-ology Research said they would spend more on social networking in 2009, beating the numbers who’ll spend more on e-mail, blogging or company websites. Forrester Research projects the $455 million that companies spent on social networking in 2008 will balloon to more than $3.1 billion by 2014, a growth rate more than three times what it forecasts for e-mail marketing.
USA Today
So, marketing decision makers should be comfortable knowing that social media will be growing strong for years to come.
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