User Analyzer: Safety, Trust, Transparency for Internet Use
According to Internet World Stats, there are more than 200 million people online in North America alone, & more than half of the top 100 Web sites are driven by user-generated content. The Web has changed the way we all shop, collect information, communicate with friends & conduct business. The longevity of this model is dependent on these users trusting online interactions.
The massive adoption of social networking & other Web 2.0 functionality have increased the inevitability & acceptance of our information being shared. At the same time, people are becoming savvier & are starting to understand that safe online practices include a host of best practices.
The User Analyzer™ collectively evaluates the reputations of people, places & things across the entire Web. This engine drives The guts of our service to build reputations that protect individuals in user-to-user relationships for communication (such as social networks like Second Life & applications such as Twitter) & commerce (such as classified sites, Craigslist & eBay).
The User Analyzer engine integrates multiple layers of technology analysis to ensure the safest Web browsing experience possible:
Monitor Web
- Monitors behavior in social communities
- Multiple data feeds such as honeypots & Web crawlers
Real-time Behavior Classification
- Team of research scientists develop advanced algorithms
- Multiple analysis across content, relationships & media
Multi-Identity Reputation Score
- Dynamically computes the reputation of Internet identities
- Correlates across multiple dimensions: communication, collaboration & commerce
